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From idea to product: a platform to test pages, organize links and turn traffic into decisions.
Home / Projects / PV Clube 40+
I built the PV Clube 40+ landing page to turn a complex promise into an offer that is easy to understand and easy to buy. The project organizes the narrative around the problem, the solution and everything the club includes: follow-up, meal plan, shopping list and recipes.
Mobile came first. The hierarchy, the proof blocks and the CTA were designed to read comfortably on small screens, with a sales sequence that keeps the offer in view as the reader moves down the page. This is a landing page made to sell, with a clear offer and a conversion rhythm.



A sales landing page for a nutrition club, with a full offer narrative and particular attention to the mobile experience.
Design and development, Leoni Oliveira.
From idea to product: a platform to test pages, organize links and turn traffic into decisions.
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